Post-it note saying "What's Next?"

The Evolution of Agricultural Recruitment: A New Dawn of Employee Expectations

Back to Blogs

In the modern era of professional landscapes, the traditional work paradigms are shifting. A recent article by Joy Bowes in Farmers Weekly sheds light on the evolving nature of the working world. It paints a picture of a rapidly changing workspace, where the once iron-clad rules of the 9-5 workday are softening into flexible hours, and the concept of a stationary office is being usurped by work-from-home setups. The agricultural sector is not immune to these shifts.

 Key insights from the article include:

  • Erosion of the 9-5 Norm: No longer is the majority tethered to the fixed hours of a 9-5 schedule. The rise of flexible work hours caters to a work-life balance, tailored to individual needs.

  • The Remote Work Revolution: The pandemic catalysed what was already on the horizon. Physical office spaces are increasingly giving way to digital workspaces, with many employees now preferring to work remotely.

  • The #Lazygirljob Trend: A cultural movement highlighting the desire for stress-free and well-compensated employment, showcasing changing employee priorities.

  • Agricultural Adjustments: The farming sector, known for its rigorous and time-sensitive demands, is also feeling the effects. The challenge lies in balancing the immutable nature of agricultural tasks with evolving workforce expectations.

While some industries have been quicker to adapt, the agricultural sector finds itself at a crossroads. The next steps taken will determine how it navigates the challenges and opportunities presented by these transformative shifts.

The Rise of the "#Lazygirljob" Trend

In an age marked by online trends, the #lazygirljob phenomenon seeks the ideal of a stress-free yet well-remunerated occupation. But how does this play out in the agricultural sector? It's not surprising that a farmer might balk at the idea of the #lazygirljob - the very ethos of farming requires hard graft, persistence, and dedication. According to this article, "On TikTok, the term “lazy girl job” is being used by young people to describe jobs with a comfortable salary, reasonable benefits, and standard 9-5 working hours."

Reassessing The Work Ethic

In the farming industry, there's no room for duvet days. Be it rain, hail, or shine, there's always work to be done on the farm. Animals need feeding, fields need tending, and harvests won't wait. But while the tasks remain unyielding, the workforce's mentality is transforming. Today's younger generation is increasingly searching for work-life balance and their career choices reflect that. They're challenging the norms, seeking purpose and balance in their work and prioritising their health and well-being.

Rethinking Agricultural Recruitment

In this changing environment, attracting young talent to agriculture requires a nuanced understanding of their expectations. It isn't about selling the fantasy of a high-paying job with minimal effort. It's about understanding what motivates the modern workforce and integrating those motivations into the industry. As agricultural recruitment experts, we are well aware of the strong need to attract more young people into the agricultural industry, due to its ageing workforce. You can read more about that here.

Agriculture holds appeal for many: the chance to work closely with nature, to cultivate and nurture, and to be part of the essential process of food production. But to tap into this potential reservoir of young talent, the industry must align itself with evolving expectations.

Adapting To Modern Times

It's a given that certain agricultural tasks cannot be relegated to mere convenience. Yet, there are ways to innovate and adapt. Flexible hours, mental health support, or even integrating technology to simplify tasks can be some of the pathways.

Also, the professional world outside of agriculture can offer lessons. For instance, the experiment at South Cambridgeshire District Council, where employees are paid for five days’ work but only work for four, is a compelling model. It challenges conventional thinking about productivity and work hours.

You can read more about whether the 4 day working week can work for farmers here.

A Specialist Approach to Agricultural Recruitment

At Agricultural Recruitment Specialists, we recognize these shifts. Our approach is holistic, understanding both the demands of the industry and the aspirations of the modern workforce.

We believe there's a balance to strike. While it's unrealistic to fit milking or harvesting schedules to personal conveniences, there are other aspects where flexibility can be introduced. This might include providing mental health support, leveraging technology to streamline tasks, or even offering flexible working conditions or even shared jobs where feasible.

Agriculture has always been, and will remain, a cornerstone of society. But to ensure it thrives, we need to stay abreast of societal changes and adapt accordingly.

The changing employment landscape offers both challenges and opportunities. As Agricultural Recruitment Specialists, we are committed to staying ahead of these changes, ensuring that we bring the best of both worlds – meeting the needs of agricultural businesses while catering to the aspirations of the modern workforce.


Why is the modern workforce's attitude towards work being highlighted?

The digital age and recent world events have given rise to new trends and aspirations among the younger workforce, emphasizing a balanced work-life and well-being. These evolving attitudes impact how industries, including agriculture, approach both employee attraction, recruitment and employee retention.

How is agriculture different from other sectors when it comes to employment norms?

Agriculture is intrinsically tied to nature, which often dictates the work schedule. This makes it uniquely challenging to align with modern workforce expectations, such as flexible hours or remote working.

What solutions does Agricultural Recruitment Specialists propose for this changing landscape?

The agency suggests a holistic approach that understands both industry demands and modern workforce aspirations. This includes introducing flexibility where feasible, providing mental health support, leveraging technology, and offering flexible working conditions.